Kirsty Bennett
- Email: Kirsty@parkelnavigation.com
- Phone: 2032492858
- Location: New York
- LinkedIn Profile: https://www.linkedin.com/in/kirsty-bennett-afshar/
- About Me: M I S S I O N & B E L I E F
I’m a master strategist, passionate about connecting medical science to
human souls – the human inside each patient, physician, nurse, caregiver.
But the human psyche is a complex tapestry - conscious and subconscious
thoughts, rational and emotional impulses - all influenced by a myriad of
factors. These include, experiences, social & institutional interactions,
marketing conventions, omni-channel communications, etc., and a panoply
of dynamics unique to the healthcare eco-system. Over 30 years I’ve been
honing my specialized skills and strategic acumen to understand this
intricate web of human truths and, most importantly, to identify the keys to
influencing them ... to uncover remarkable insights with truly
transformative powers that inspire big ideas. I’ve helped global leaders
navigate their brand and business challenges by nurturing relationships,
building confidence and consensus, leading teams and inspiring action. My
mission is to change treatment paradigms and ignite intimate brand
relationships with patients, practitioners, payers & stakeholders, to drive
tangible business success and healthier lives.
K E Y C A R E E R A C H I E V E M E N T S & S K I L L S
• Pioneered Qualitative Strategy: Blending strategic prowess with
thought leadership and dynamic proprietary qual methods rooted in the
latest brain & behavioral science to identify whole New Fields of Brand
Potentiality.
• Designed Predictive Human Motivation Engine: Robust 1st-party data
engine with integrated qual-quant methodology: to identify, understand &
influence clients’ most valuable targets’ primal motivations; demonstrated
to drive sustainable ROI while super-charging AI data-sets. Identifies &
leverages the elusive, high-value,“patient influencers” and “proactive and
engaged” HCPs.
• Global Insights Entrepreneurship: Founded 3 global research/insights
consultancies with a focus in healthcare/life sciences. This coupling of data
science & human psyche intelligence propelled revenues to $1.8M.
Strategic Expertise Spanning The Spectrum of Healthcare/Life
Sciences Field: 20+ years of experience across therapeutic areas (pre-
launch to competitive commercialization). Expertise spans consumer
health, pharma, biotech, devices, medtech & health systems.
• Team Leader / Expert Facilitator / Versatile Communicator: A
creative catalyst, compelling storyteller, artful presenter, respected
advisor, and an inspiring mentor. Expertise spans scientific story;
brand/creative/social strategy, user experience, omni-channel
communications and competitive analysis.
- Professional Experience: FOUNDING PARTNER
2024 - Present
Sixth Sense Studio, New York
• This collaborative brand consultancy drives First Mover Advantage &
ROI by blending deep qualitative expertise with AI tools.
• Launching Soulvations® Predictive Intelligence on Primal Human
Motivations to identify, augment and influence the most valuable
targets to sustain revenue growth.
PRESIDENT
2015 - Present
Parkel Navigation, New York & LA
• Spearheaded this qualitative research and insights navigation strategic
consultancy, complementing and igniting quantitative data to build
transformative brand strategies.
As a strategic business partner, collaborating with key stakeholders
including executive leadership, to understand goals, align strategies,
and provide expert guidance on brand strategy, growth opportunities,
successful campaign execution.
• Secured high-profile clients such as Amarin, MedStar, Merck, Havas
Health&You, American Red Cross (non-pharma: Fox Entertainment
Group, Philip Morris International, ByteDance) and more.
Published “Covid-19 Impact on Business Executives Qual/Quant study.”
FOUNDER 2002- 2015
Affini Global, New York, NY
• Pioneered Qualitative Strategy, a powerful approach that challenges
traditional mental architectures to provide forward-thinking strategic
solutions to brand problems.
• Orchestrated insights studies across NA, EMEA, LATAM, and APAC,
building localized infrastructure and a global network.
• Cultivated partnerships with major clients like Lilly, Pfizer, AZ, Bayer,
Novartis, Regeneron, Medtronic, Stryker, and an array of national and
regional health systems, and more.
• Key strategic insights partner to Interbrand Health. Designed strategic
tools to propel their leadership & growth.
Non-pharma clients include American Express, Charles Schwab,
DirecTV, GE, Intel, Kraft, L’Oreal, Microsoft, P&G, Reckitt Benckiser,
Target, US Bank, and more.
GLOBAL STRATEGIC PLANNING DIRECTOR 1998 - 2005
Havas, New York, NY
• Led & mentored the global planning team for Intel’s consumer and B2B
business for processors as well as new Intel-branded devices
(connected home) and server farms.
• Crafted and executed strategic visions driving brand growth through
innovation & award-winning campaigns. Brands include Evian, GSK's
Advair, Sanofi's Lantus, J&J, and more.
Resume:
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